First impressions make a difference. While we are a mix of divisions, colleges, institutes and programs, we are one university — the University of Houston — and it is important to show consistency in the way we present ourselves in printed and online publications.

This guide is based upon the Associated Press 2023 Stylebook. Please refer to it for any questions not answered here. The dictionary of choice is the most recent Merriam-Webster, following a change by the AP Stylebook in 2024. The University-preferred style also is included in this guide.

Information about punctuation best practices moved to the Punctuation Primer.

For more information about editorial style, please contact the Division of Marketing and Communications at 713-743-0945.